2025 Rewind: Earthpercent’s highlights of the year
At a time when we can feel overwhelmed by the situation that our planet and lives are in, we’re grateful to be part of a movement to harness every part of culture to protect life on Earth. We live in a critical moment in our planet’s history. What gives us energy and hope is connecting with all of the people we’ve come to know who bring the dedication, imagination, concrete action and joy required to build something better together. And with our donors and our wider community, we ARE building something better.
Across 2025, 150+ artists and 40+ organizations supported EarthPercent. We have been able to give away over $1 million to 32 grant partners. We’ve also been able to grow our team and continue as a key partner in the Sounds Right campaign, which has seen NATURE the artist collaborate with dozens of new artists and win two major awards in 2025! We’ll delve deeper into the impact of this work in our annual impact report published in February 2026.
For now, here’s a roundup of some of our 2025 highlights, from the work of both EarthPercent and our incredible grant partners.
earthpercent’s highlights
NATURE & the Sounds Right Initiative - led by the Museum for the United Nations – won the Cannes Lions Grand Prix Innovation
Breaking the $1 million mark for annual distributions to our environmental and climate justice grant partners for the first time. We've now given out over $2.5 million in total. Some of our grant partners’ achievements last year include: 18 countries now support a fossil fuel non-proliferation treaty; 245,000 hectares more rainforest monitored for protection; 115 youth-led movements for climate justice supported;18,000 new members of a fan-led music movement for the planet. Look out for our Impact Report in February for information about all of our 2025 grant partners!
Receiving recognition with awards: Our Co-Executive Director Cathy Runciman won the Women in Music Campaigner Award. The Sounds Right Initiative - led by Museum for the United Nations - UN Live, with partners including EarthPercent, AKQA and Spotify - won numerous awards, including the Grand Prix for Innovation at Cannes Lions!
Helping NATURE’s collaborations grow and thrive: New tracks with artists from around the world helped NATURE, the artist launched by the Sounds Right initiative, reach 11.9 million listeners on Spotify and fund conservation in the Amazon and the Congo Basin
Running a micro-venue at Glastonbury: Sonic Bloom in Shangri-La, where punters could listen to nature sounds and NATURE’s collaborations.
Giving artists a platform for advocacy for our planet, people and nature, including Moby, Declan McKenna, UMI, Rosa Walton and more.
Hosting our first public event: The Real Story Behind Big Oil, with investigative climate journalist Amy Westervelt.
Mobilizing over 100 artists to sign a letter against Rosebank: Together with our grant partner Uplift, we sent an artists open letter to the UK Government against the drilling of the Rosebank oil and gas field, a decision on which is imminent.
Taking EarthPercent to Ibiza: EarthPercent Ibiza is an initiative where Ibiza’s music funds the protection of the island’s ecosystems.
Starting our Artists for Earth group: A pilot group connecting Earth-centred musicians to share conversation, music and mutual support.
Seeing our grant partners make their voices heard at COP: At least seven of our grant partners attended COP, advocating on a range of topics including a Fossil Fuel Non-Proliferation Treaty, a campaign to put culture at the heart of climate action in international agreements, and the rights and autonomy of Indigenous people in the Amazon.
EarthPercent teams and friends in our area Sonic Bloom at Glastonbury Festival. Built in collaboration with Kaye Dunnings and the Edible Bus Stop.
We’re proud to be working in one of the planet’s most culturally influential industries to tackle its most consequential crisis. From music’s awe-inspiring power to global finance to local ecology, we need every corner of society and culture with us to prevent irreversible ecosystem damage. People everywhere, like our grant partners and our friends in music, are already creating a better way of living on this Earth. Please join us in 2026.
Alexis Taylor performing at our last Annual Gathering